Community Growth Proposal

Prepared November 2026

Be known before the need.

A local growth plan for SOS Plumbing and Air, connecting water heaters, plumbing, and HVAC with homeowners across the Inland Empire.

Prepared for Thomas
SOS Plumbing and Air

01. Social MediaAlways-on local presence

02. Community OutreachReal-world trust

Section 01

Social Media

01

Own the local feed.

One SOS brand for water heaters, plumbing, and HVAC. A consistent content system that helps Inland Empire homeowners understand the work, recognize the team, and know who to call.

Instagram

Facebook

TikTok

X

Homeowners + Community

Instagram · Facebook · TikTok

Presence, not promotion.

SOS should feel like a familiar local company that teaches, helps, and shows up. Build trust around hot water, plumbing, and home comfort before homeowners need help.

Instagram

Show the people, quality, community involvement, and real work behind the SOS name through strong visual storytelling.

Trust through visibility

Facebook

Reach homeowners where neighborhood conversation already happens, with practical education, local updates, and community participation.

Trust through usefulness

TikTok

Make home services approachable with useful videos about tank and tankless water heaters, drains, leaks, and seasonal heating and cooling.

Trust through personality

Platform Strategy

Every channel has a job

One brand. Five distinct roles.

Capture real work once, then adapt it to each platform. Balance water heater, plumbing, and HVAC stories around seasonal needs and SOS’s current priorities.

Instagram

Build community familiarity. Visual proof, local faces, before-and-after stories, homeowner education, events, and service culture.

Facebook

Reach the homeowner audience. Neighborhood relevance, practical tips, local conversations, reviews, offers, and community updates.

TikTok

Humanize the expertise. Short-form explanations, technician personality, useful demonstrations, and everyday water heater, plumbing, and HVAC questions.

X

Share timely, useful answers. Publish practical answers, Inland Empire service-area context, and concise updates that give homeowners useful reasons to follow SOS.

Recruit top talent. Showcase life at SOS, leadership, training, standards, employee growth, community service, and company culture.

Monthly Content System

60 total monthly placements

60

Monthly platform posts

One shared content plan for
water heaters, plumbing, and HVAC.

Instagram

16

Facebook

16

TikTok

12

X

8

60 monthly placements in total across all SOS services: 16 Instagram, 16 Facebook, 12 TikTok, 8 X, and 8 LinkedIn. Creative can be adapted and reused across channels; this is not a promise of 60 unique productions.

Content Production

Capture · Create · Distribute

Local content that feels real.

Build around real people, real jobs, and real questions: no hot water, tank versus tankless, recurring drain problems, leaks, and seasonal AC preparation.

01

Production

Planned capture days covering SOS technicians, water heater and plumbing projects, HVAC work, homeowner education, and local activity.

02

UGC + Creators

Credible community voices and homeowner-style content that expands reach without making every piece feel corporate.

03

Paid Distribution

Strategic amplification of the strongest content to targeted homeowners, local audiences, and recruiting prospects.

Social strategy + management

$7,500 / month

Strategy, creative direction, one shared content calendar, editing, copy, publishing, community management, optimization, and reporting.

Monthly activation budget

+$3,000

Allocated to production, paid media, and user-generated or creator content according to the approved monthly plan.

Program Outcomes

Designed to build compounding trust

What the social program is built to move.

Track reach and engagement alongside calls, qualified leads, booked jobs, and revenue where source data is available. Review what attracts interest and what turns into business.

01

Presence

SOS appears consistently in the places local homeowners already spend time.

02

Familiarity

The SOS name, people, and standards become recognizable across water heaters, plumbing, and HVAC.

03

Authority

Useful answers and visible work help homeowners understand their options before making a service decision.

04

Community

Content reinforces SOS as an active participant, not simply a service vendor.

05

Talent

Culture content gives high-quality candidates a reason to picture a future at SOS.

Included: strategy · content planning · production direction · editing · copywriting · publishing · moderation · reporting · optimization

Section 02

Community Outreach + Activation

Show up in real life.

Bring SOS into Inland Empire communities through useful events, neighborhood groups, local organizations, and partnerships we develop together.

The goal is to become part of the community fabric.

$8,500/moProgram management
plus merchandise and other direct costs

Proposed $10,000 annual merchandise budget
$2,500 per program quarter

Local Activation

Find · Build · Show up

Be where homeowners already gather.

Artisan will propose an Inland Empire activation calendar around water heaters, plumbing, and HVAC: useful demonstrations, homeowner resources, branded merchandise, and local experiences.

01

Find the right rooms.

Identify Inland Empire neighborhood events, HOA meetings, local fairs, chamber gatherings, and property-manager opportunities that fit SOS’s service area.

Opportunity research · calendar · recommendations · sponsorship review

02

Build a useful presence.

Create vendor booths, information, giveaways, demonstrations, family-friendly moments, and homeowner resources that feel helpful rather than transactional.

Booth concept · signage · handouts · giveaways · staffing plan

03

Turn moments into momentum.

Capture content, follow up with partners, evaluate the response, and use each activation to open the next relationship, event, and local opportunity.

Content capture · follow-up · reporting · next-step outreach

Relationship Strategy

Connect through existing trust

Borrowed trust becomes local trust.

Proposed outreach targets include neighborhood groups, schools, chambers, property managers, and local businesses. These are opportunities to pursue, not existing partnerships.

01

HOAs + Neighborhood Groups

Propose homeowner Q&As and practical resources on hot water, leaks, drains, and seasonal comfort through Inland Empire neighborhoods and HOAs.

02

Schools + Community Events

Identify school and community events where SOS can contribute useful education, trades awareness, and family-friendly activities.

03

Chambers + Local Organizations

Explore chamber participation, nonprofit events, and service organizations that fit SOS’s values, service area, and homeowner audience.

04

Property Managers + Businesses

Develop relationships with property managers and complementary local businesses for homeowner resources, shared events, and appropriate referrals.

Program Management

A managed community growth engine

Artisan manages the engine.

We will own the strategy, outreach, coordination, creative planning, activation logistics, and measurement required to keep the program moving every month.

Community opportunity research and monthly activation calendar

Outreach to neighborhood groups, schools, chambers, property managers, and businesses

Merchandise planning, quarterly budget management, booths, signage, and sponsorships

Partner coordination, staffing plans, run-of-show, and follow-up

Content across SOS services, lead and booking reporting where available, and ongoing improvements

Recommended first 90 days

Month 01

Map the community.

Map Inland Empire opportunities, prioritize SOS services, establish reporting baselines where available, and plan the first quarter’s merchandise allocation.

Month 02

Launch the first activations.

Execute the first events and outreach, capture content, and establish the operating rhythm.

Month 03

Build recurring partnerships.

Review response and follow-up, then develop recurring relationships with suitable local groups, businesses, and property managers.

$8,500 / month

Management is separate from the proposed $10,000 annual merchandise budget. Event fees, sponsorships, booth materials, and other direct costs are additional and approved in advance.

Community Merchandise

Four quarters of local visibility

$10,000

Proposed annual merchandise budget

A proposed merchandise budget to keep SOS present in Inland Empire homes, at community events, and with local partners throughout the year.

Quarter 01: $2,500
Quarter 02: $2,500
Quarter 03: $2,500
Quarter 04: $2,500

Four proposed allocations across the program year. Product selection and purchasing follow the approved activation calendar and service priorities.

This proposed merchandise budget is additional to monthly management and social activation. Event fees, sponsorships, booth materials, and other approved direct costs are budgeted separately.

Thank You

SOS Plumbing and Air × Artisan Workshop

Thank you, Thomas.

One familiar name for water heaters, plumbing, and HVAC. With 60 monthly placements and a proposed quarterly merchandise plan, we can build SOS’s visibility across the Inland Empire. Let’s align priorities and plan the first 90 days together.

Continue the conversation→